7 Days
Facebook & Instagram Ads
Live Course
Only for Business Owners
Course Syllabus
Module 1
- Creating new Instagram Business Account.
- Creating new Facebook Personal Profile and important point.
- Creating new Facebook Page.
- Connecting Facebook Page with Instagram and whatsapp Account.
- How to Create Meta Business Portfolio.
- Verifing Email with Meta Business Portfolio.
- Creating Ad Account in Business Manager.
- Adding Facebook Page & Insatgram Account in Business Manager.
Module 2
- Meta Ads Dashboard.
- Different type of campaign Objective and their importance.
- Chosing right campaign objective.
Module 3
- Understanding Adset level.
Choseing right performance goal and Frequency control.
- Set Budget & schedule.
- Audience controls (location,age,detailed audience).
- Detailed targeting strategy.
- Placements.
Module 4
- Ad copy overview.
- Type of ad creative.
- Ad copy Framework.
- Destinetion.
- Writing ad copy with the help of AI(Chat gpt).
Mudule 5
- Lead Generation Campaign.
- How to creat lead form for lead generation
- Sales Campaign.
- How to creat catalogue in sales campaign .
Module 6
- What is Facebook & Instagram Ads Funnel.
Lead Generation vs Sales Business.
Awareness stage.
Consideration stage.
Conversion Stage.
- Shortcut to lead generation funnel.(Retargeting)
- Shortcut to sales funnel.
Mudule 7
- What is Saved audience.(Intrest,Demography,Behaviour).
What is the custom audience.
How to Creat Custom audience.
What is Look-a-like audience.
How to Creat lookalike audience.
How to Creat video views audience.
Mudule 8
- What is Facebook & Instagram (Meta) Ads Pixel.
How to Create Meta Pixel.
Adding event through meta pixel.
Tracking button through meta pixel.
Tracking button through meta pixel.
Module 9
- Fundamentals of Optimization & Scaling.
What is Ad Fatigue & its Importance.
- Step to fix ad fatigue.
- Tips And Track For Optimization.
Module 10
- AI Fundamentals & Content Creation.
- AI Image & Creative Generation.
AI Video Generation & Editing.
AI for Business, Websites & Automation.